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HP's Latest Ad "Borrowed" from JSF?

It seems that Hewlett Packard latest print ad looks strikingly similar to the jacket of JSF's 2nd novel, Extremely Loud and Incredibly Close. You be the judge...



UPDATE: Some have suggested that the same design firm was at work here. That is *not* the case. ELAIC was designed by Jon Gray (aka - gray318) [here], HP design was done inhouse, most likely...

5 Responses to “HP's Latest Ad "Borrowed" from JSF?”

  1. # Anonymous Anonymous

    How fucking pathetic. Anyone who blatently rips off concepts like that deserves a severe ass kicking! That is some lo down spineless stuff ripping off stuff like that.  

  2. # Anonymous Lester

    Actually, the HP ad was done by Goodby, Silverstein & Partners. I've heard they hired Jon Gray for this because they liked his lettering on the book cover and wanted something similar, but that may be just talk.  

  3. # Blogger cj

    interesting, lester, if that is the case.
    can you confirm?  

  4. # Blogger cj

    they bought the font. not the hand.

    http://www.mad.co.uk/Main/Regions/TheSouth/Articles/5844813aada44f81987e2c7b479fee45/Loose-lettering.html  

  5. # Anonymous Anonymous

    Jon gray was spotted for his work on the book cover and hewlett packard commissioned him to design a font. thus the two look very similar.  

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